European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

www.adweek.com

cross-posted to:
climate@slrpnk.net

European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

www.adweek.com

poVoq@slrpnk.netM to

Europe@feddit.deEnglish · 9 months ago

cross-posted to:
climate@slrpnk.net

Greenwashing Crackdown on EU Brands Making Vague Eco Claims

www.adweek.com

The new proposals will also cover brand-owned sustainability labels and genetic phrases such as “green” or “eco-friendly.”

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