It was the picture that launched warnings of the “death” of a popular trainer: the prime minister in a box-fresh pair of Adidas Sambas, paired with suit trousers and a white shirt.

He was accused of “ruining” an “eternally cool sneaker” by GQ, while other magazines rushed to offer lists of alternative trainers after Rishi Sunak “killed” the Samba’s credibility.

Now he has offered a “fulsome apology to the Samba community”.