Hilton, Wyndham, Hyatt, Omni Hotels, Choice Hotels, and Four Seasons stand accused of exploiting G3 RMS, an artificial intelligence algorithm, to illegally collude in price fixing their room rates, in violation of federal antitrust law. All six hotels are represented on the board of directors of the American Hotel & Lodging Association (AHLA), the “largest hotel association in the U.S.,” which has spent nearly $3 million while lobbying against fee disclosure legislation since 2022.
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