Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
Mine are basic and yes, zenni crushes it every time. I even get my phone number lazered into the ear thingies so that people can call me if I lose them.