The Metropolitan Transportation Commission (MTC), the Bay Area’s regional transportation planning agency, is working on developing an integrated regional wayfinding system for the region’s public transit system. The Regional Mapping and Wayfinding Project aims to make it easier to navigate and explore the Bay Area using public transit and connecting services. This effort is one of 27 different actions identified in the Bay Area Transit Transformation Action Plan, which was completed in 2021.
One of the ideas that I’ve seen thrown around is that all 27 Bay Area transit agencies should be branded as one. For example, instead of telling customers that you have to take SolanoExpress, BART, and AC Transit, they would all be branded as one (for example, Bay Area Regional Transit, or BART :p). I think this could be an interesting way of making the region seem more integrated to the average person, even if all the agencies still maintain their own control.
What do you all think?