Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

  • catloaf@lemm.ee
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    35 minutes ago

    I doubt he personally is setting those prices.

    Which means he’s got at least one neo-nazi on staff.

  • nothingcorporate@lemmy.world
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    2 hours ago

    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.

    • Tikiporch@lemmy.world
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      3 hours ago

      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • Apytele@sh.itjust.works
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        3 hours ago

        There are actually numeric codes to the Walmart prices iirc. It’s not white supremacist nonsense or anything inherently political though. It was Something like ending in 66 cents means that’s the last price cut vs 88 means there’s like 1 or 2 more planned discounts or something.

    • Sludgeyy@lemmy.world
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      5 hours ago

      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

  • Veedem@lemmy.world
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    6 hours ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

    • Wrench@lemmy.world
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      31 minutes ago

      I don’t think he’s stupid enough not to know what those numbers mean. The crowds he hangs out with, there is zero doubt he has seen those tattoos on more than a few faces in the MAGA crowds.

      I don’t necessarily think he was even aware of the price tag, or thought about a proposed sale enough to notice. I think the chances this was one of his nazi employees is higher than him setting his own sales price himself.

      He doesn’t seem to be coherent enough to be running day to day things like that, when his focus is getting in front of any camera willing to record him.

    • wjrii@lemmy.world
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      6 hours ago

      And plenty MAGA asshole enough to have hired a neo-nazi to set sale pricing.

      • qantravon@lemmy.world
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        6 hours ago

        No, that’s the point of a dog whistle. Those in the know understand, and they don’t want outsiders to notice. One of the best ways to combat these people is to let everyone in on their “secret” codes, so we can see exactly who is putting their hat in with the Nazis.

  • cygnus@lemmy.ca
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    6 hours ago

    A wide selektion of pillows featuring proprietary anti-parasite coating! Available in black, white, and red.

  • Steamymoomilk@sh.itjust.works
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    2 hours ago

    To be fair i had no idea what 14 or 88 meant before reading this post. Not to vifify mike lindell as i dont watch the news but am aware of him indorsing politcal figures. But i feel its reaching to say hes a white supremacist baised on the price of a product. Now if there any factual instances of him being racist, then there may be a correlation.

    • Doubletwist@lemmy.world
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      2 hours ago

      Just because YOU didn’t know doesn’t mean much. It just means you’re probably not a White Nationalist/Nazi (or maybe it means you are and are just ill informed about the culture and iconography surrounding it ).

      It definitely means something to white nationalists.

      • Steamymoomilk@sh.itjust.works
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        2 hours ago

        I mean im not saying it cant be politcal dog whistle. But there would need to be more evidence to make a conclusion. Such as mike lindel saying somthing racist or somthing that reinforces him being a white nationalist Nazi. Saying hes a racist purely off of a product price is the equivalent of the pet eating ohio comments. Both lack evidence and credibility to my knowlage.

    • revelrous@sopuli.xyz
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      2 hours ago

      It’s a thing. Now that you know, watch for it in the wild. Usernames, tattoos, bumperstickers, t-shirts. These people like to advertise.

  • Samvega@lemmy.blahaj.zone
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    6 hours ago

    This guy could kidnap orphan babies to strap his car and crash it into a wall and ‘claim ignorance’ that what he did was unethical and/or illegal.