Australian fans of a US cookie with a cult following flew to Hawaii, bought hundreds of baked goods, and re-sold them in Sydney. Customers who feel "scammed" are questioning how what they did is legal.
Crumbl is as artificial as it gets. Test-marketed and focus-grouped to death, run through social media, some kind of awful amalgamation of online recipes, run it back through focus groups etc. etc. They’re not selling a cookie, they’re selling marketing and hype, and it’s gross enough to keep those alive for five days.
Crumbl is as artificial as it gets. Test-marketed and focus-grouped to death, run through social media, some kind of awful amalgamation of online recipes, run it back through focus groups etc. etc. They’re not selling a cookie, they’re selling marketing and hype, and it’s gross enough to keep those alive for five days.