Australian fans of a US cookie with a cult following flew to Hawaii, bought hundreds of baked goods, and re-sold them in Sydney. Customers who feel "scammed" are questioning how what they did is legal.
But setting legalities aside…I wonder how practical it would be to do something like this and get better output than these guys flying the things did?
Ghost kitchens can be rented for not very much in terms of expense. using a ghost kitchen rental, you can bake them the night before and sell them in the morning. Some of the spaces I’m looking at, it’s about 150/month (USD) for a furnished kitchen. you can then drive them out that morning to outlets (Grocery stores, gas stations, farmers markets?).
alternatively, its about 2k for a low end comercial convection oven, about 6k for a conveyer/impinger oven (which would offer higher through-put on the cookies and bake-on-demand.) a comercial mixer goes for abotu 1k, and then there’s the truck… which not gonna guess at.
the airfare, if that’s what they were doing is 150 for the cheapest ticket, which would stack up. from what I can tell, general shipping starts at around that much as well. Meaning that it would stack up quickly. So for a one time thing where you were scalping somebody else’s product? sure, it might make some sense. but you’re going to lose business fast since nobody is going to willingly pay 20 bucks for stale cookies, especially if they taste like the inside of someone’s luggage. (Though, I suspect they were shipped as airfreight, which is why it took 5 days to get out there. Not sure which would be worse. Tasting like someone’s luggage, or tasting like an amazon box.)
Personally, if I’m spending that much on a cookie, it had better be made fresh and come warm and gooey. Just saying.
Ghost kitchens can be rented for not very much in terms of expense. using a ghost kitchen rental, you can bake them the night before and sell them in the morning. Some of the spaces I’m looking at, it’s about 150/month (USD) for a furnished kitchen. you can then drive them out that morning to outlets (Grocery stores, gas stations, farmers markets?).
alternatively, its about 2k for a low end comercial convection oven, about 6k for a conveyer/impinger oven (which would offer higher through-put on the cookies and bake-on-demand.) a comercial mixer goes for abotu 1k, and then there’s the truck… which not gonna guess at.
the airfare, if that’s what they were doing is 150 for the cheapest ticket, which would stack up. from what I can tell, general shipping starts at around that much as well. Meaning that it would stack up quickly. So for a one time thing where you were scalping somebody else’s product? sure, it might make some sense. but you’re going to lose business fast since nobody is going to willingly pay 20 bucks for stale cookies, especially if they taste like the inside of someone’s luggage. (Though, I suspect they were shipped as airfreight, which is why it took 5 days to get out there. Not sure which would be worse. Tasting like someone’s luggage, or tasting like an amazon box.)
Personally, if I’m spending that much on a cookie, it had better be made fresh and come warm and gooey. Just saying.