Summary

In 2024, pop culture reflected a conservative resurgence, marked by increased popularity of hyper-masculine “bro” figures, country music, and traditional femininity.

Stars like Sydney Sweeney were embraced as symbols of a backlash against “woke culture” and the Me Too movement.

Country artists like Morgan Wallen and Zach Bryan dominated charts, while conservative films, such as Reagan and Am I Racist?, saw box office success.

Analysts suggest this cultural shift is both a response to progressive movements and a strategic attempt by conservative media to shape public sentiment.