Personally I don’t watch videos on software (except for skimming tutorials) since I prefer to learn about topics with written tutorials or Reddit. Software influencers have been on the rise for the past several years, everything from grifters claiming they can help you start an SWE career, to ones that make tutorials and showcases on software.
I’m more interested in hearing about the later. I came across found this discussion: What can we learn from Neovim’s rise in popularity? : emacs, with comments claiming that Youtubers like ThePrimeagen have helped a lot with making Neovim popular. I crossposted it to r/neovim and many so far many users there said that they found Neovim through ThePrimeagen’s videos.
Depends on the Software. For instance, does Autodesk have more tutorial videos than FreeCAD because it’s used more, or is it used more because there are more tutorials?
At the end of the day, software has to be good, and promotion only impacts adoption, not satisfaction in it’s use.
To answer a question like this, a graph of users over time would be helpful, or at least knowing when the software became very popular, then figure out what happened in that time period.