The ads are a window into a blatantly illegal underground economy that Meta is not only failing to moderate, but is actively profiting from and injecting into users’ feeds.
You assume that the algorithm works perfectly. It does not. Sometimes, the data points it connects on people is “male person living in Kansas” and just serve you ads with those keywords. Which means one day you see an ad for Cheerios, the next day you see an ad for your local crystal meth store.
You assume that the algorithm works perfectly. It does not. Sometimes, the data points it connects on people is “male person living in Kansas” and just serve you ads with those keywords. Which means one day you see an ad for Cheerios, the next day you see an ad for your local crystal meth store.