I don’t know about YouTube not being profitable, but even if they aren’t, you’d be hard pressed to find a company better equipped to handle a money sink that Google. In 2022, they had a gross profit of 156 billion… I don’t think they are panicking, scrambling to monetize YT at Alphabet HQ.
I don’t really see YouTube failing anytime soon. They have such a massive userbase, it’s hard to imagine any other platform taking over anytime soon, regardless of shitty UX decisions. Creating a successful video platform like they have is an enormous challenge, the only reason they succeeded is because they were early.
How?