IIRC California has been this way for some time now, and it did result in more Asian Americans getting admitted than before. The problem I see brought up most often is that there hasn’t been any real distinction made between AAPI groups (Indian, Chinese, Vietnamese, Korean, etc) and some have felt left out or pushed aside after they thought they won big.
I’m almost certain there’s a first to market FOMO kinda thing happening with influencers/scammers/advertisers. Everyone with that disgusting “grindset” mentality on Instagram just got a blank slate on an entirely new platform with a lot of media attention.