Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don’t know how to spell consistency so I have to Google it every 3 months.
What the fuck is wrong with people?
More specifically — by matching all of your purchases with every data point about you, and the people you associate with, they can build out statistical models to determine the data points that most strongly correlate to people like you and what motivates or persuades them to GENERATE MORE PROFIT — direct purchases, attention, clicks, discussion, word of mouth, lead generation, etc, etc…
Or… You know… What motivates/persuades you to support a dictator or vote for a specific political candidate or party, as well as what demotivates/dissuades you from the opposition — including what types of psychological warfare, disinformation, deepfakes, “fake news”, and lies are most successful in achieving these goals — all of which benefits the most horrifically immoral and unethical criminals, corporations, and individuals the most (the “good guys” aren’t the ones using deception and lies to profit and win).
even more specifically to create what is know as W-shaped attribution. That you can zig zag around the internet (as if following the lines on the W) and when you end up at your purchase, one can analyze the paths you took, and millions of others took, and find commonality to reduce to the path of least resistance.
I mean if my grocery store app could track my purchases and then give me a suggested weekly grocery list based on meals it knows I like or ate before that would be incredible. Hell I’d pay for that lol.