Netflix viewership isn’t the only thing “Bridgerton” has boosted.

According to Netflix, the Shonda Rhimes-produced universe –including Seasons 1-3 and spinoff “Queen Charlotte” — has added over a quarter of a billion pounds to the U.K. economy since its launch in December 2020, benefitting nearly 5,000 local businesses.

To mark the milestone, Rhimes will open markets for trading at the London Stock Exchange on Friday. The announcement was made after the second part of Season 3, which focuses on the romance between Penelope Featherington (Nicola Coughlan) and Colin Bridgerton (Luke Newton), launched on the streaming platform on Thursday.

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Indeed, “Bridgerton” has also boosted visitation to the areas in which it is set, including Bath and Bristol, and has led to a 51% increase in babies named Daphne, a 27% increase in the name Eloise and a 26% increase in Colin since its premiere.